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Press Release | CUSTUNING Appoints Performance SpeedShop as Exclusive North American Distributor, Expanding EV Performance Dealer Network

Sep 9
3 min read

Taiwan-based Tesla aftermarket brand brings its SEMA-proven product portfolio to a dedicated sales, dealer, installation, and technical-support network across the United States, Canada, and Mexico


New Taipei, Taiwan and Houston, Texas — September 9, 2026

CUSTUNING Model Y Juniper Zephyrus First Edition. Courtesy of CUSTUNING Auto International Co., Ltd.


CUSTUNING Auto International Co., Ltd. today announced the official signing of an Exclusive Distributor Agreement with Houston-based Performance SpeedShop, appointing the company as CUSTUNING's exclusive distributor for North America. The move marks the next phase of CUSTUNING's North American market entry following three consecutive SEMA Show appearances from 2023 through 2025. The agreement covers the United States, Canada, and Mexico and establishes a dedicated regional structure for product distribution, dealer development, installation support, and customer service.


From SEMA Exposure to a Structured North American Dealer Network

Under the agreement, Performance SpeedShop will oversee regional distribution of CUSTUNING products and support the development of an authorized dealer and installation network. For Tesla owners, automotive retailers, performance shops, and professional installers, the partnership creates a more direct path to CUSTUNING's aerodynamic and performance products through localized inventory planning, sales support, technical assistance, and dealer coordination.


Founded in Taiwan in 2022, CUSTUNING is a premium electric vehicle aftermarket brand focused on Tesla platforms. Its product portfolio includes aerodynamic body kits, carbon fiber components, forged and flow-formed wheels, high-performance brake systems, adjustable suspension systems, chassis reinforcement components, and complete EV customization solutions. Guided by its philosophy, “EV.thing Reimagined,” CUSTUNING combines distinctive design, engineering, and premium craftsmanship to expand the possibilities of electric vehicle personalization.


Performance SpeedShop is a Houston-based automotive aftermarket company specializing in carbon fiber and premium performance products. With an established e-commerce platform, stocked product operations, and experience serving Tesla and other performance vehicle customers, Performance SpeedShop will provide the local market reach and operational support required to expand CUSTUNING throughout North America and develop a sustainable network of qualified dealers and installers.


“The signing of this agreement marks an important milestone in CUSTUNING’s global expansion. After three consecutive years at the SEMA Show, our next priority is turning international brand exposure into strong local market support. North America is one of the world’s most important markets for Tesla and electric vehicle customization, and with Performance SpeedShop as our exclusive regional partner, we can build a professional and sustainable dealer and installation network across the region.”— Ray Wu, Founder and Brand Director, CUSTUNING Through this partnership, the two companies will introduce new products, support regional marketing activities, improve product availability, and recruit qualified dealers and installation partners across the United States, Canada, and Mexico. Performance shops, Tesla specialists, automotive retailers, and installation centers interested in carrying or installing CUSTUNING products are invited to contact Performance SpeedShop. All North American dealer, wholesale, and distribution inquiries will be coordinated through Performance SpeedShop.


Press Image Selection

Model 3 Highland Eurus Body Kit (left) and Model Y Notos Body Kit (right).

CUSTUNING Cybertruck Anemoi Carbon Fiber Widebody Kit. Courtesy of CUSTUNING Auto International Co., Ltd.
CUSTUNING Cybertruck Anemoi Carbon Fiber Widebody Kit. Courtesy of CUSTUNING Auto International Co., Ltd.

About CUSTUNING

CUSTUNING Auto International Co., Ltd. is a Taiwan-based premium EV aftermarket brand founded in 2022. Focusing primarily on Tesla platforms, CUSTUNING develops aerodynamic body kits, flow-formed and forged wheels, performance brake systems, suspension components, chassis upgrades, and complete vehicle customization solutions. The brand has presented its products internationally through three consecutive appearances at the SEMA Show from 2023 through 2025 and is now expanding its overseas distribution and dealer network.


About Performance SpeedShop

Performance SpeedShop is an automotive performance and aftermarket company based in Houston, Texas. Known as a carbon fiber specialist, the company offers a broad range of premium vehicle exterior and performance products. As CUSTUNING's exclusive North American distributor, Performance SpeedShop will support regional sales, product distribution, dealer development, installation-partner development, and customer service across the United States, Canada, and Mexico.


North American Dealer and Wholesale Inquiries

Performance SpeedShop

10034 North Fwy, Houston, TX 77037, USA

Phone: (844) 421-0594

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